Join the Runway to Icon Style Challenge

Ready to take your wardrobe to Icon? Complete challenges, build better wardrobe habits, race through the tiers and earn your way to Icon.

  • 18+

  • Begins Oct 30th

  • Open to the US and select countries. See countries

$20,000 grand prize

Race for the Grand Prize of $20,000

Be the first to become an Icon, and stand a chance to win the grand prize! Other prizes included.

  • Icon Finalists

    Tier 2 to 10

    $250 each
  • Weekly Front Row

    Top 3 Icons of the Week

    $100, $50, $25
  • Global Front Row

    Top 3 Icons of the Week

    $200 each
  • Tier Rewards

    Starter, Stylists and icon perks

    Zyra + Badges

Join in three steps

  1. Download the Wdrbe App

    Available on the App Store and Google Play.

  2. Join the Runway to Icon

    Confirm you're 18+ and in an eligible market, accept the rules, and lock in your prize eligibility.

  3. Build the habit

    Add what you own, log your wears, and climb from Starter to Stylist to Icon.

How it works

Earn Style Points every time you use Wdrbe. Your points are reviewed, verified and locked in.

  • Earn Style Points

    Real wardrobe activity — add, wear, list, sell

  • Verified points decide Rewards

    Pending points show for transparency only

  • Rules are locked

    The rules stay the same for everyone for the whole race

  • Points Stay Fair

    Paying for Zyra doesn't earn you more points

The Road to Icon dashboard in the Wdrbe app, showing points, race status and Icon challenges