Reach people who actually
care about their wardrobe.
Wdrbe users are engaged, fashion-conscious, and actively thinking about what they own. Not passive scrollers; people making real decisions about their clothes.
Who you'd be
reaching
Our users are primarily women aged 22–38, based in the UK, with a strong interest in fashion, sustainability, and style. They're actively cataloging their wardrobes, tracking what they wear, and thinking carefully about what they buy next.
They're not passive consumers. They're using data to make better fashion decisions. That's a rare kind of attention.
Brand wardrobe features
Your brand's pieces appear as recommendations in users' outfit suggestions and wardrobe insights. Contextual, relevant, and based on what users actually own and wear.
Brand presence on Preloved
Verified brand sellers can list pre-owned pieces directly on Wdrbe Preloved, with a verified badge. Reach buyers who are actively looking for specific brands.
Sponsored style content
Featured placement in the Explore feed and editorial content in The Edit. Clearly labeled, properly integrated, and relevant to our users' wardrobe goals.
Interested in working together?
We work with brands who share our values around fashion, sustainability, and helping people get more from what they own. If that sounds like you, get in touch.
We'll reply within 2 business days.
